Your Customers Have No Clue Why They Buy, And Neither Do You
Hey, Arjun here. This weekend, I was reading Predictably Irrational by Dan Ariely. What a book! Seriously, go read it. In fact, I might just start handing out copies at dinner parties 🙂 It’s packed with research and case studies on how people think they’re making rational buying decisions when, in reality, their choices are shaped … [Read more…]