E-Commerce CAC Explained: How to Lower Customer Acquisition Costs and Scale Profitably in 2025
You’re making sales. Traffic is flowing. Ads are running. But somehow, profits just aren’t showing up. Raise your hand if this has ever happened to you. 80% of e-commerce startups fail, and one of the major culprits is an out-of-control CAC. Chances are, your Customer Acquisition Cost (CAC) is quietly eating into your margins, turning … [Read more…]