Purple Mesa Group, a family-owned assortment of ideas bringing regional Mexican to the St. Petersburg neighborhood for almost 30 years, will broaden to Pasadena with a second Mercado location in 2024. Its plans past that embrace continued enlargement of the Mercado idea throughout different neighborhoods in Pinellas County.
Renderings showcase plans for the Pasadena restaurant, situated at 6001 Central Ave. and providing 250 seats and 80 parking areas. Connected can even be a 20-person freestanding full-liquor bar, an addition pushed by the group’s cocktail-forward imaginative and prescient for the Mercado model.
Purple Mesa Mercado provides household recipes with Cali-Mex and old-world Mexican flavors, together with best-sellers just like the Shrimp Tacos, Cali Burrito and Plantain Bowl. The fast-paced outside eatery additionally features a full-liquor bar. The group’s unique Mercado location opened in 2014 at 1100 1st Ave. N. in St. Pete’s Edge District. The Mercado idea permits for reproducibility with its easy, from-scratch menu and casual-dining ambiance.
Chief Working Officer Pete Veytia III and his staff had been drawn to the area previously house to Two Graces for its Nineteen Fifties structure, citing that the constructing’s ‘Palm Springs really feel’ has ties to his mom’s upbringing in Southern California—a significant inspiration behind the Mercado model’s origin.
“We attempt to construct meals locations, and Mercado is—indubitably—the idea we developed to be replicated,” mentioned Veytia. “We sit up for debuting a really distinctive area that enables us to remain true to our roots whereas persevering with to fulfill the neighborhood the place they’re with this idea.”
Because the opening of the primary idea Purple Mesa Restaurant in 1995, the model has expanded its footprint throughout the St. Petersburg neighborhood with further ideas like Purple Mesa Cantina, Purple Mesa Mercado and even Quatro, a stationary meals truck dispensing Americana delicacies with a St. Pete spin. The group has additionally grown its choices to incorporate a full-service occasion venue and catering providers.
The group’s potential to broaden is due largely partially to its market-specific enterprise mannequin and steady efforts to spice up effectivity. Although Purple Mesa Group felt most of the results of the pandemic, it additionally catalyzed a season of progress for the enterprise within the reevaluating of kitchen operations, strategic diversifications of its menus and creation of a number of new in-house roles and departments to streamline operations.
“A key driver of the spectacular expertise we’ve been in a position to usher in is our shared imaginative and prescient of increasing and enhancing one dish at a time,” mentioned Veytia. “This staff is hungry and acknowledges that progress for the model interprets to innumerable alternatives for progress of their careers.”
In simply the final 5 years alone, the group has introduced Upkeep, Promoting, Advertising, Buying, Logistics and Human Assets in home, selling workers from inside the corporate to fill essential positions.
Pending allowing and approvals, development for the second Purple Mesa Mercado is anticipated to start in October.
About Purple Mesa Group
Purple Mesa Group is dedicated to creating conscious enterprise choices that join the flavors of its household, the prosperity of its staff members and purveyors and the enrichment of its communities. The group at the moment owns and operates Purple Mesa Restaurant, Purple Mesa Cantina, Purple Mesa Mercado and Purple Mesa Quatro, together with complete occasion and catering choices. Its eating places have been a St. Petersburg eating custom since 1981, having grown from one of many first Mexican eating places in St. Petersburg to a critically acclaimed restaurant group routinely hailed as among the many high tables within the metropolis. All the time innovating and all the time updating, Purple Mesa Group has served generations of households and is a communal place to have fun particular events and on daily basis with meals, family and friends. For extra info, go to www.redmesagroup.com.